For over 30 years, Stuart Brannigan has been involved in the world of PV. Throughout this time, he has consistently been a staunch advocate of the global opportunities and simple solutions that photovoltaics provide for the constantly shifting global energy demand. For close to 25 years Stuart successfully lead some of the sector giants (BP Solar, Yingli and LDK) but in his latter career he has chosen a different path to contribute to the PV industry development: Stuart believes that for true mass acceptance of solar technologies a new model of PV player is needed that the end user can readily recognise and trust. For this reason in 2015 he co-founded Solar Solutions Group, which owns the commercial rights to produce, market and sell solar products (panels, inverters and storage solutions) bearing the domestic appliance consumer brands of AEG and Electrolux across more than 40 countries. Stuart was for more than six years an active board member of the EPIA (predecessor of Solar Power Europe) and today supports Joint Forces for Solar as committee member.