6th IBESA U.S. Storage Day

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Date: 2021-11-17

Event Streaming 1: 2:00 pm – 4:00 pm CET / 8:00 am – 10:00 am EST

Event Streaming 2: 8:00 am PST – 10:00 am PST

Introduction to the U.S. Energy Storage Market



This engaging and interactive 2-hour workshop session will bring participants up to speed on the latest dynamics driving energy storage market growth in the United States.

Specifically tailored towards the needs of installers, developers, utilities, technology providers, policy makers, and key storage stakeholders on both domestic and international level, delegates will gain a comprehensive understanding on energy storage market opportunities, deployments, policies and regulations.

In addition to highly data-driven market inputs by leading research firms, selected industry giants will showcase best practice examples to make the storage value propositions in the residential, commercial and utility scale segments better accessible for participants.

Whether you are a beginner or advanced level storage professional, this punchy workshop session will equip you with all the intelligence needed to understand the marketplace of today and tomorrow:

  • Energy storage opportunities under the new administration in 2021 and beyond
  • Current market drivers and profitable business models
  • Latest state-level policy and regulatory updates in U.S.
  • Understanding the playing field: Competitive landscape, procurement management & market segmentation
  • Where are the biggest markets for C&I storage appearing?


*Timeslots for Event Streaming 1*

2:00 pm – 2:20 pm
Short and Long-term Value Drivers of Energy Storage Adoption

  • Current market drivers and profitable business models
  • Monetizing solar and storage: A look into the residential market

Markus A.W. Hoehner, President & CEO , International Battery & Energy Storage Alliance – IBESA

2:20 pm – 2:40 pm
Evolving Energy Storage Landscape

  • Storage outlook: latest outlook on U.S. energy storage market considering federal and state policy developments. Overview on costs, applications and policies for energy storage.
  • Major players and changing landscape: how increasing competition and market maturity is pushing storage providers to evolve their offerings.
  • PV plus storage: how PVS can compete against peaking gas plants.

Helen Kou, Analyst Decentralized Energy, BloombergNEF

02:40 pm – 03:00 pm
The Road to Deploying 1,500MW of Storage in New York State by 2025

  • Forming price signals for storage sector by sector
  • Building a storage market, reducing barriers, creating a self-sustaining market

Schuyler Matteson, Senior Project Manager, NYSERDA

03:00 pm – 03:20 pm
Business Model Optimization Using Smart Simulation and Analysis – XPSEL

  • User friendly platform for collection and visualization of multiple energy streams showing
    economical and technical feasibility.
  • Results based on emission reductions, LCOE, Battery Life, ROI, Lift Time Savings, Load curve evaluation.

Hani Al-Zaol, Energy Engineer, xelectrix Power

03:20 pm – 03:30 pm
A New Way of Thinking Required: Taking Storage from Grid Innovation to Ubiquity

Jonathan Newman, Market Applications Manager, Fluence – A Siemens and AES Company

03:30 pm – 03:50 pm
Trends in Grid-Scale, Commercial and Residential Energy Storage 

  • Leveraging global supply chains to meet increasing pricing pressure
  • Competitiveness through specialized understanding of constantly changing regulatory drivers

Shesh Vaishnav, Innovation leadership, Jabil



Daniela Schwartzman, Senior Director Communications, EUPD Research


International Battery & Energy Storage Alliance - IBESA

Markus A.W. Hoehner

Markus A.W. Hoehner

Markus A.W. Hoehner is Founder and CEO of EUPD Research as well as the associated brands Joint Forces for Solar and IBESA. He has top level research and consulting know-how — especially in the areas of renewable energies, clean tech and sustainable management.


Helen Kou

Helen Kou

Helen is an analyst on the Decentralized Energy team at BloombergNEF. She covers North American energy storage markets, with a focus on downstream market opportunities, short-term forecasts, policy analysis, project economics, and company strategy.


Schuyler Matteson

Schuyler Matteson

Schuyler Matteson is a Senior Project Manager in NYSERDA’s Department of Distributed Energy Resources, managing NYSERDA’s Bulk Energy Storage Program and representing NYSERDA in the NYISO stakeholder process. . He works on emerging issues in energy storage, energy markets and regulation, system planning, distributed energy resources, and climate change.

xelectrix Power

Hani Al-Zaol

Hani Al-Zaol

Born and raised in Jordan, Hani completed his study in Electrical Engineering at Jordan University of Science and Technology in 2016. At xelectrix Power, he is now responsible for designing energy models consisting of several energy sources that are connected to battery storage, such as PV systems, wind turbines, diesel generators and grid networks and for conducting economic and technical feasibility studies to find optimized solutions.


Jonathan Newman

Jonathan Newman

Jon Newman is responsible for product strategy and emerging applications of energy storage for Fluence. He works to drive industry-leading products and services that center Fluence's customers and industry stakeholders. Jon also works to advance enable the adoption of energy storage, while helping grow the market for applications such as Solar + Storage and Virtual Transmission Lines.


Shesh Vaishnav

Shesh Vaishnav

Shesh Narayan Vaishnav is currently working as a Technical Business Unit Manager in Jabil Inc. He has over 12 years of experience in renewable energy and stationary energy storage systems. He is responsible for strategic innovation and productization of ESS products. He develops and sponsors tactics to achieve strategic objectives across functional groups and within a business group through customer interaction.

EUPD Research

Daniela Schwartzman

Daniela Schwartzman

Daniela has been working in the RE and sustainability sector since 2005. She holds an MBA of the University of Tias Nimbas Busines School, Tilburg University, the Netherlands and an MA in Communications, Economics and German Language from the Friedrich Schiller University Jena, Germany. She studied Social Sciences at the London School of Economics and Political Science (LSE) and Journalism at the Graduate School of Journalism, University of California, Berkeley.