Downstream Market Briefing 2021:

Despite the pandemic taking hold of the global industry in 2020, Germany overtook Spain and regained its role as the largest European PV market. Particularly, the commercial rooftop segment saw a drastic increase in capacity. In 2020, the pandemic was however not the biggest threat to solar in Germany, but rather the 52GW solar cap.

The revised EEG 2021 set the target to 100GW by 2030, increasing the share of solar energy in the 65% renewables target.  However, the EEG 2021 also offers a great deal of risk to solar growth, particularly to the development of commercial rooftop and industrial installations due to the decreasing capacity threshold falling within the auction scheme. Additionally, the newly required installation of smart meters and remote controls to systems below 30kW adds administrative obstacles to self-consumption.

Nonetheless, Germany is projected to remain the largest solar market with one of the most promising growth rates in Europe. The goals also set the pace for the phase-out of nuclear and coal accelerating solar for decentralized as well as commercial electricity generation.

Is Germany an example for over-regulating the energy transition? Or are these regulations necessary for a just transition for all stakeholders of the electricity value chain? How is the project development and realization impacted by the new regulations? What is the role of the installer in a market dominated by the rooftop segment?

Where are the largest potentials for solar growth – Agri-PV, residential, commercial scale, residential, or floating solar? How can innovation support the expansion of solar in Germany? What role does storage play for the further development? Is the e-mobility sector affected? 

9:00 AM (CET)
Welcome Remarks
Daniel Fuchs, Vice President, Joint Forces 4 Solar and International Battery and Energy Storage Alliance

9:05 AM (CET)
Solar Market Development and Outlook in Germany
Parag Bhamre, Partner, EUPD Research

9:20 AM (CET)
Exclusive Installer Insights From the EUPD Research InstallerMonitor Germany 2021
Dr. Martin Ammon, Managing Director, EUPD Research

9:35 AM (CET)
Energiewende Stagnating – Strategies to (Re-)Accelerate the German Energy Transition
Hans-Josef Fell, President, Energy Watch Group

9:50AM (CET)
Roundtable Discussion
A New Policy Framework for Solar in Germany: Risks and Opportunities

Moderated by:
Raffaele Rossi, Senior Policy and Market Analyst, SolarPower Europe

       Hans-Josef Fell, President, Energy Watch Group
       Christian Mayr, Head of Sales & Business Development, MaxSolar GmbH
       Jan-Phillip Bihn, Sales Manager, Arausol
       Stefan Müller, Co-Founder & Shareholder, Enerparc AG

10:15 AM (CET)
How Energy Storage Can Reduce Grid Costs for German C&I Customers
Mark Rimmel, Business Developer NCE Region – Energy Storage Solutions, Socomec

10:30 AM (CET)
NAS® Battery – High-Energy, Long-Duration Stationary Energy Storage

Olaf Rogge, Senior Manager Sales Energy Storage, BASF New Business GmbH

10:45 AM (CET)
Technology Trends in Battery Storage and Solutions for the German Market
Yu Liao, President of AlphaCloud Intelligence Academy, Alpha ESS

11:00 AM (CET)

11:15 AM (CET)
German Solar Market Trends – Get Ready for the Change
Thilo Kinkel, Director Sales Central EU, Suntech

11:30 AM (CET)
Standards Are Recommendations and Do Not Cover All Application Practices
Cristina Coli, Global Business Manager – Solar, Prysmian

11:45 AM (CET)
Trend of Electrical Storage Systems (ESS)
Daniel Dengler, Sales Manager Solar & Energy, Katek GmbH

12:00 PM (CET)

Clean Energy for Everyone – How Distributed Storage is Solving the Energy Crisis
Sascha Koppe, General Manager EU, sonnen

12:15 PM (CET)
Widening the Horizons of Residential & Commercial Solar
Stéphane Dufrenne, Global Senior Director Customer Services & Product Management, APSystems
12:30 PM (CET)
Powered by the Sun – E-Mobility as a Market Driver for Rooftop Solar and Storage
Dr. Stefan Dietrich, PR Manager, Senec

EUPD research

Daniel Fuchs, Vice President

Daniel Fuchs

Daniel is a universalist in the energy industry and a born networker. For IBESA and JF4S he is the expert for business development and finances. But his true passion is networking, identifying synergy potential and bringing people together.

Energy Watch Group

Hans-Josef Fell, President

Hans-Josef Fell

A globally known expert on energy policy, who has helped to develop the ecological grouping in Germany since the 1970s and he co-authored the EEG, as a Member of the German Bundestag for the Green Party. He is President of the Energy Watch Group, an global network which analyses global energy evolutions, commissions seperate research on energy and provides advice for politics around the world.

MaxSolar GmbH

Christian Mayr, Head of Sales & Business Development

Christian Mayr

Christian Mayr completed his master`s degree in energy management at the University of Koblenz-Landau and gained several years of experience in automation technology as a technical consultant while he was responsible for conventional PPAs in Saudi Arabia and the UAE. Since 2019 Mr. Mayr has been Head of Sales and Business Development and an authorized signatory at MaxSolar GmbH.


Jan-Phillip Bihn, Sales Manager

Jan-Phillip Bihn

Jan-Phillip holds a degree in industrial engineering. He gained Several years of experience at large municipal utilities in the field of electricity and gas. Since 2019 he is responsible for the German market with a deep focus on rooftop C&I and ground mounted PV.


Dr. Stefan Dietrich, PR Manager

Dr. Stefan Dietrich

Stefan has been communicating for companies and associations in the Renewable Energy Sector for more than 15 years. A Political Scientist by trade, he has always worked at the interface between technology, the market and public opinion. He joined SENEC more than 3 years ago as PR Manager.

EUPD research

Martin Ammon, Managing Director

Martin Ammon

Dr. Martin Ammon studied economics and completed his doctorate on the topic of grid parity for photovoltaics. After several positions at EUPD, he joined the management board at the beginning of 2019 and is responsible for the operational business. His own substantive focus is on the creation of economic and energy-economic models.

BASF New Business GmbH

Olaf Rogge, Senior Manager Sales Energy Storage

Olaf Rogge

Olaf is the Senior Manager Sales Energy Storage at BASF New Business GmbH since 2013. After his Dipl. Eng. in Civil Construction and his MSc in Construction Management he started his working career in 1997 at Mace Ltd. in London and made his way through Singapore and Taiwan to Ludwigshafen.


Cristina Coli, Global Business Manager-Solar

Cristina Coli

Cristina is a mechanical engineer with a MSc in project management, energy and environment. In 2015 she joined Prysmian Group, the world leader in the energy and telecom cables industry. Since 2018 she is the Global Manager for the Solar Business.

Enerparc AG

Stefan Müller, Co-Founder & Shareholder

Stefan Müller

Stefan Müller is co-founder, shareholder of Enerparc AG and since end of 2008 as a board member responsible for international and operational business for the group. He worked over 20 years for larger players in the photovoltaic industry in Europe and Asia. Enerparc is an international specialist in the whole value chain of large-scale photovoltaic power plants.

Eupd research

Parag Bhamre, Partner

Parag Bhamre

Parag started working in the PV industry in 2010, and he is connected with EuPD Research ever since. He conducted numerous market research and consulting projects in the field of photovoltaics and storage. His main focus is international PV and storage markets and he primarily works on exclusive projects.

SolarPower Europe

Raffaele Rossi, Senior Policy and Market Analyst

Raffaele Rossi

Raffaele Rossi is Senior Policy Analyst at SolarPower Europe. As part of the Market Intelligence team, he is involved in data analysis and the work around SolarPower Europe’s flagship publications, the Global Market Outlook and the EU Market Outlook. At Solar Power Europe he also coordinates the Sustainability and the Solar & Storage workstreams.


Mark Rimell, Business Developer NCE Region – Energy Storage Solutions

Mark Rimmel

Mark has spent the last 10 years working in Energy Management and for the last 3 years he has been working with customers to help them realise the business opportunities and benefits for Energy Storage.


Stéphane Dufrenne, Global Senior Director Customer Services & Product Management

Stéphane Dufrenne

With more than 20 years of international experience across Asia, USA, Europe in the semiconductor and solar industries, Stephane held various executive roles at Philips Semiconductors and Upsolar. He joined APsystems in 2018 to manage the Product Management and Customer Services Worldwide.


Thilo Kinkel, Director Sales Central EU

Thilo Kinkel

Thilo Kinkel has more than 17 years of experience in the PV market. After working for SCHOTT Solar GmbH, he moved to Suntech Power in 2008. Thilo heads the business development of sales and distribution with professional distributors, EPC companies and investors. His passion is to expand trustful, professional business with partners and further strengthen the market share from renewable energy worldwide.

Katek GmbH

Daniel Dengler, Sales Manager Solar & Energy

Daniel Dengler

After graduating with an engineers degree at the University of Applied Science in Ravensburg-Weingarten in 2008, he gained 12+ years of experience in the PV Solarmarket. He worked as Prdouctmanager at Solpower AG and since 2010 as Sales Manager at Solar Electronics Germany, Northern- & Eastern Europe.


Sascha Koppe, General Manager EU

Sascha Koppe

Sascha Koppe is General Manager Europe at sonnen. He is responsible for the major part of the European markets sonnen is currently operating in. He started his career at sonnen in 2015 and since then he built up sonnen’s inside sales team in Berlin, supported the market entry in Australia and led the partner channel in the DACH region as Sales Director.

Alpha ESS

Yu Liao, President of AlphaCloud Intelligence Academy

Yu Liao

Yu is a notable alumnae of Karlsruhe Institute of Technology who has worked in the energy industry for over 20 years. His expertise is in visualization analysis of renewable energy grid connection and energy trading data, electricity market supervision, smart grid and energy network design.


The German Photovoltaic Market Continues on its Growth Path in 2021

| March 02, 2021 by EUPD Research


Despite an increased number of new photovoltaic installations in 2020, half of the German installers state a negative impact on their photovoltaic business due to the coronavirus pandemic. The outlook for 2021 is significantly more positive, as the latest EUPD Research survey shows. For 2021, EUPD Research forecasts an additional increase of new PV installations by 23% to 6 GWp. READ MORE >