Live Days Europe



Becoming the world’s first climate-neutral continent by 2050 is the objective behind the European Green Deal, the most ambitious package of measures that should enable European citizens and businesses to benefit from sustainable green transition. The use of renewable energy has numerous undeniable benefits, including decarbonization of the energy mix and a reduced dependency on fossil fuels. The growth of renewable energy sources may also stimulate employment in the EU, through the creation of jobs in new ‘green’ technologies.


Moderator: Xenia Zoller, Senior International Marketing Manager, Joint Forces for Solar/IBESA

Besides the regional top dogs and renaissance in traditional markets, also emerging markets, such as Poland and the Ukraine, are getting increased attention lately. This session is designed to equip manufacturers, distributors, installers, integrators and project developers with the crucial, late-breaking trends impacting EU key solar markets incl.:

  • Post COVID-19 solar business climate index
  • Opportunities with unsubsidized solar
  • Rising with the sun: An opportunity ranking of hot European solar markets
  • Understanding the playing field: Competitive landscape, procurement management & market segmentation
  • Market outlook: Where is the EU heading through 2025?

8:40 AM – 8:45 AM
Welcome and Introduction
Xenia Zoller, Senior International Marketing Manager, Joint Forces for Solar/IBESA

8:45 AM – 9:05 AM
Storage and Digitalization will Realize System Security for 100% Renewable Energies
Hans-Josef Fell, President, Energy Watch Group

9:05 AM – 9:25 AM
Climate Change – Status Quo, Implications for Solar Power and Action the European PV Community Can Take
Henning Schulze, Corporate Assistant President, JA Solar

9:25 AM – 9:45 AM
Business Perspectives in Key European Markets
Daniel Oechslin, Finance and Technology Specialist, Green Energy Ventures

9:45 AM – 10:05 AM
Business Model with a Vertical and Horizontal Integration of Utility Scale PV Plants
Stefan Mueller, Co-Founder and Board Member, Enerparc AG

Putting technological advancements into the limelight, this session will provide a comprehensive overview on the most innovative products in the marketplace. Technical experts will touch base on the distinct valuable propositions and explain how system ROI – residential, C&I and utility scale – can be noticeably advanced.

  • Focus: Module, inverter, structure
  • How to offset additional pressure on CAPEX and margins, along with certain design and O&M challenges?
  • Which technologies fit best in the different segments?
  • Examples of business models and key feasibility measures, from both economic and technical view
  • 360° review: Quality + reliability = bankability

10:15 AM – 10:35 AM
The Road to 600W: Bringing Down LCOE with Super High Power Vertex Modules
Klaus Hofmeister, Product Marketing Manager Europe, Trina Solar

10:35 AM – 10:55 AM
The Inverter Technology Role in the Evaluation of the Investment 
Stefano Alberici, Pre-Sales Engineer, Ingeteam Group

10:55 AM – 11:15 AM
Do Substructures Have a Positive Contribution to the LCOE of Bifacial Systems?
Karsten Weltzien, Head of Sales, Mounting Systems

Shaped by a highly dynamic environment, the European solar industry is continuously changing. Most significant trends that are likely to make an significant impact in the new decade are discussed based on best practice cases. No gazing into the crystal ball, only successfully proven projects.

  • Real-world field experiences and insights: Essentials for securing project success
  • Floating solar and its emerging importance
    Corporate sourcing of solar
  • Digital solar: Road to excellence

11:15 AM – 11:35 AM
Fireside Chat: Hot EU Solar & Energy Storage Trends in 2020
Saif Islam, Senior Consultant, EUPD Research
Daniel Fuchs, Vice President, Joint Forces for Solar/IBESA

11:35 AM – 11:55 AM
SHARP as a PV Pioneer for a Sustainable Market Development in Europe 
Klaus Kiessling, Manager Sales Development, SHARP
Ralf Roeckendorf, Sales Development Manager, SHARP

11:55 AM – 12:15 PM
How to Minimize the LCOE with GoodWe Solutions
Luis Fariza Navarro, Technical Manager Pre-Sales and Services, GoodWe Europe GmbH

12:15 PM – 12:35 PM
Succeeding in the “New PV Normal” With Brand and Digital Leverages
Stuart Brannigan, Managing Director, AEG – Solar Solutions GmbH


Moderator: Saif Islam, EUPD Research

Aimed at solar and energy storage professionals along the entire value chain, this expert session will equip your company with innovative concepts needed to succeed in the storage marketplace of tomorrow, with a substantial focus on new opportunities provided by the technology’s unique value streams. Specific focus will be put on the residential and commercial segments:

  • How to stay competitive in a maturing market: Analysis of Europe’s business models for energy storage
  • Installer’s perspective on trends in battery energy storage systems – What is the market looking for?
  • The improving cost-effectiveness of electricity storage – Opportunities and prospects
  • Short and long-term value drivers of energy storage adoption

12:45 PM – 1:05 PM
sonnenNow – The Complete Photovoltaic Package Without Risk
Sascha Koppe, Country Director DACH, sonnen

1:05 PM – 1:25 PM
EnergyHub System – Enabling the Energy Transition!
Mats Karlström, Head of Business Development and Co-founder, Ferroamp

1:25 PM – 1:45 PM
How Do Energy Storage Systems Help to Optimize Renewable Production in Non-interconnected Areas?
Nicolas Poinsot, Business Developer, Energy Storage Solution, Socomec

Led by the prime market researcher EUPD Research and its affiliated brands/partners, delegates can expect a highly content-driven session where key findings of the latest reports are showcased in a consolidated format. All different stakeholder levels incl. suppliers, developers, installers and end customers will be highlighted to understand the full picture and detect future business opportunities:

  • Comparison of top 5 European energy storage markets and competitive landscape
  • Installer insights – European key residential markets named and explained
  • Understanding the buying process of PV and EES products – Breaking insights from the End Customer Monitor

2:00 PM – 2:30 PM
EU Key Residential Energy Storage Markets: Status Quo and Future Growth Opportunities  
Thorben Bruns, Associate Research Analyst, EUPD Research

2:30 PM -2:50 PM
Assessing the Value of Storage for the Power System and Setting up a Conducive Framework for its Deployment
Dr. Emanuele Taibi, Power Sector Transformation Strategies, IRENA

2:50 PM – 3:10 PM
ESS Application Cases Analysis
Andrea Praticò, Area Sales Manager, EEI Spa

AEG – Solar Solutions GmbH

Stuart Brannigan, Managing Director

Stuart Brannigan

With 30 years expertise in the industry with major solar companies, since 2015 Stuart drives the business development of Solar Solutions, official manufacturer of AEG photovoltaic solar modules, monitoring, inverter and storage systems – successfully leveraging the quality of a world-class brand with 130 years of engineering heritage.


Andrea Praticò, Area Sales Manager

Andrea Praticò

Andrea is in charge of Solar and Storage division at EEI, an Italian manufacturer of inverters since 1968. He started working in renewables in 2009 as area manager for an Italian EPC and continued his career as Solar Division manager for a Solar Developer active in the Italian market. In last 5 year he has supported EEI activity and development in Europe, South East Asia and Africa.

Energy Watch Group

Hans-Josef Fell, President

Hans-Josef Fell

A globally recognized expert on energy policy, Hans-Josef Fell has helped to pioneer the ecological movement in Germany since the 1970s and as a Member of the German Bundestag. Since 2014, he has been President of the Energy Watch Group, an international network which analyses global energy developments.

Enerparc AG

Stefan Müller, Co-Founder & Shareholder

Stefan Müller

Stefan Müller is co-founder, shareholder of Enerparc AG and since end of 2008 as a board member responsible for international and operational business for the group. He worked over 20 years for larger players in the photovoltaic industry in Europe and Asia. Enerparc is an international specialist in the whole value chain of large-scale photovoltaic power plants.

EUPD Research

Xenia Zoller, Senior International Marketing Manager

Xenia Zoller

Xenia has been part of JF4S and IBESA since 2017. With over five years of work experience in event management, she realizes formats ranging from small business meetings to large international conferences as well as webinars. She is passionate about supporting the transfer of knowledge in the global energy transition and bringing people together worldwide.

EUPD Research

Thorben Bruns, Associate Research Analyst

Thorben Bruns

Thorben deals with the analysis of market potentials for energy and heat technologies with a focus on photovoltaics and battery storage and creates market forecasts for a variety of country markets. To this end, it takes legal framework conditions, technology trends and price developments.


Daniel Fuchs, Vice President

Daniel Fuchs

Daniel is a universalist in the energy industry and a born networker. For IBESA and JF4S he is the expert for business development and finances. But his true passion is networking, identifying synergy potential and bringing people together.

EUPD Research

Saif Islam, Senior Consultant

Saif Islam

Saif is a senior consultant at EUPD Research since 2014 and maintains since a close and ongoing dialogue with many of the biggest manufacturers in the industry. He serves as a consultant for their market research demands and analyzes current needs in order to set up exclusive research projects.


Mats Karlström, Head of Business Development and Co-founder

Mats Karlström

After 30 years international experience, Mats joined Ferroamp in 2014 as Sales & marketing manager, responsible for product definition and market introduction of the EnergyHub system. He is now responsible for the international market and partner development at Ferroamp.

GoodWe Europe GmbH

Luis Fariza Navarro, Technical Manager Pre-Sales and Services

Luis Fariza

Luis Fariza Navarro is the Technical Manager Pre-Sales and Services at GoodWe Europe GmbH for the Iberian and emerging markets. After more than 15 years in the solar sector, he has worked at companies such as Fronius, SunPower and ET Solar, having a deep knowledge in solar and experience in different countries. He holds a Elec. Eng. degree and several post-graduate courses in energy.

Green Energy Ventures

Daniel Oechslin, Finance and technology specialist

Daniel Oechslin

Daniel is Founder and Partner of GEV, signing as Managing Director of the company. In the past 2 decades Daniel has built a vast global network being responsible for engineering, design and technology application along the fabrication value chain in renewables, with a strong focus on photovoltaics. With work experience in Asia, Latin America and Europe.

Ingeteam Group

Stefano Alberici, Pre-Sales Engineer

Stefano Alberici

After having spent his career beginning in Nuclear Energy production technology, Stefano G. Alberici has diverted his career towards the Renewables in 2006. He has joined SunPower Corp, US PV Module manufacturer as Technical Training Manger EMEA in 2010. He joined Ingeteam Srl in 2018 as technical-commercial support as Pre-Sales Engineer.

JA Solar

Henning Schulze, Corporate Assistant President

Henning Schulze

Mr. Henning Schulze is acting Corporate Assistant President of JA Solar and leads JA’s Team Europe. The team is in charge of JA’s business in Europe as well as the business with European customers in other global regions. Henning has been part of the PV industry since 2004.


Emanuele Taibi, Power Sector Transformation Strategies

Emanuele Taibi

Emanuele Taibi joined IRENA in 2013. He is responsible for assisting Member Countries in devising strategies for the transformation of the power sector, currently managing the work on power system flexibility, hydrogen and storage as enablers for the integration of variable renewable energy. He has a PhD in Energy Technology, a M.Sc. in Management Engineering (laude).

Mounting Systems

Karsten Weltzien, Head of Sales

Karsten Weltzien

Karsten Weltzien is the Head of Sales at the German PV substructure manufacturer Mounting Systems. Karsten has more than 20 years of experience in the solar industry in various executive level positions in the fields of sales, marketing, and engineering. Karsten has strong expertise in international business in many countries.


Nicolas Poinsot, Business Developer, Energy Storage Solution

Nicolas Poinsot

Having started at Socomec’s UPS conversion, Nicolas joined the Energy Storage group in 2018 as a Business Developer for customers in France, Belgium, Switzerland, and the Netherlands. He has an extensive understanding of renewables markets, especially Wind and Solar. Socomec’s product portfolio is covering a power range from 33KVA to multiple MVA for on- & offgrid applications.


Klaus Kiessling, Manager Sales Development

Klaus Kiessling

Klaus Kiessling started his profession as an electronic specialist for Consumer Electronics followed by 8 years with the German Airforce as an specialist for Airplane communication systems. 5 years ago Klaus joined the Sales & Business Development Team of Sharp Energy Solutions Europe and is responsible for EU-and other international markets.


Ralf Roeckendorf, Sales Development Manager

Ralf Roeckendorf

Ralf Röckendorf works in the Sales & Business Development Team of Sharp Energy Solutions Europe and is responsible for the whole EMEA region in concern of project engineering, sales & business development. Ralf has more than 17 years of experience in the solar industry and joined Sharp in 2006.

Trina Solar

Klaus Hofmeister, Product Marketing Manager Europe

Klaus Hofmeister

Klaus Hofmeister holds a graduate engineer degree in Physics and Micromechanical Engineering. His professional career started in the semiconductor industry as Developer and Quality Manager. Since 2009 he has been part of the PV industry, always working for module manufacturers.