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WHAT MARKETING & BUSINESS DEVELOPMENT LEADERS HAVE TO KNOW IN 2021
A GUIDE TO ORGANIZING VIRTUAL EVENTS IN THE RENEWABLE ENERGY INDUSTRY
Learn from the organizers of the first e-marketingplace Solar & Storage DigiCon and their experiences from one year digital event management.
What you can expect:
Choosing the right event format - GUIDING QUESTIONS
Digitalization of events comes with its own challenges for marketers, event managers, sales personnel and IT. Starting from building the necessary technical infrastructure, training, organizing and managing events without the benefit of crowds, reaching the target groups that are typically active “on site” and not online, preparing good content and further unforeseen challenges.
Reaching critical target groups - COMMUNICATION STRATEGY
The majority of downstream players operate on a domestic level and can only be successfully attracted with highly specialized and relevant content shaped towards their needs and scope of business. Country market specific conference sessions enable an enhanced market penetration and attractiveness for target groups. We collected some important guidelines that will keep your audience engaged.
Engagement in a virtual environment - CONTENT IS ROYALTY!
One of the main challenges with digital formats such as virtual conferences or trade fairs is the engagement. Options such as multi-lingual chat, surveys or polls, an exciting and visually attractive environment are a few ways to capture and maintain the attention of participants. The most relevant aspect however is interesting, relevant content.