HIGH CUSTOMER DEMAND DRIVES THE AUSTRALIAN PV MARKET IN THE MIDST OF THE COVID-19 PANDEMIC

EUPD Research recently published the results of the 13th edition of the Global PV InstallerMonitor 2020/2021© for the Australian market. The survey sheds light on the rooftop photovoltaic (PV) segment in Australia, and provides exclusive insights from the perspective of the PV installers.

The Australian rooftop PV market is prospering. Due to various incentives and national government support, the Australian PV market is showing strong growth in the midst of the COVID-19 pandemic. These and further results will be presented live online at Solar & Storage DigiCon.

Bonn: The Australian PV market has witnessed a strong growth in recent years. By the end of 2020, the cumulated Australian PV capacity reached about 20 GW. High customer demand is driving the PV installations despite the impact of the COVID-19 pandemic, which led to another record high in new installations in 2020.

The Global PV InstallerMonitor 2020/2021© by EUPD Research targets installers in selected core PV markets. This year, 200 Australian installation companies participated in the survey. The report provides exclusive insights on the latest developments of the rooftop PV segment in Australia.

The surveyed Australian installers indicate that customer demand (64 %), funding schemes (56 %) as well as the current environment- and climate debate (49 %) are factors that positively influence the current PV market situation. Currently, the Australian PV market is benefitting from incentives and support from the national government through the Renewable Energy Target (RET), with incentives divided into two segments: The Large-Scale Renewable Energy Target (LRET) for PV systems larger 100 kW and the Small-Scale Renewable Energy Scheme (SRES) for systems less than 100 kW. Hereby, the adjustment of pricings and the various support programs of the Australian states, have led to a significantly increased customer demand over the last few years.

High customer demand drives the Australian PV market in the midst of the COVID-19 pandemic

Graph: Positive impact of factors influencing PV business and installers’ assessment of how the coronavirus pandemic will impact their PV business in 2021.

The strong demand is expected to continue. Furthermore, installers are also very positive about their expectation of the impact of the COVID-19 pandemic on their PV business in 2021: while the majority of the installers indicate that the pandemic will have no impact on their PV business, 29 % of the surveyed installers expect a significantly positive or a positive influence; merely 16 % of the survey participants expect a significantly negative or negative effect.

This year’s version of the Global PV InstallerMonitor 2020/2021© for the Australian market not only examines the current situation and the expectations of the installers, but also the recurring topics such as which module-, inverter- or storage brands installers carry in their portfolio, how and where they purchase their components, and to which extent they are satisfied with the brands they offer. A short section about electric mobility is included in the report as well.

The results of the latest Australian edition of the Global PV InstallerMonitor 2020/2021© will be presented by Saif Islam, Senior Consultant at EUPD Research, on Tuesday, 23 March 2021, during the “Australia – LIVE DAY ”, hosted by the Solar & Storage DigiCon. Registration is free and can be done here.

About the Global PV InstallerMonitor 2020/2021©

The 13th edition of the study conducted by EUPD Research deals with the topics of brand management, market penetration, procurement and satisfaction with respect to modules, inverters, wholesalers and storage systems. EUPD Research surveyed a total of 1,100 PV installers in Australia, Austria & Switzerland, Belgium, France, Germany, Italy, the Netherlands, Poland and Spain. Many evaluations are displayed on a brand level. Further information about the study can be viewed here. If you have any questions, please contact Saif Islam, Senior Consultant at EUPD Research, under + 49 228 97143-20 and s.islam(at)eupd-research.com.